Once revered as a major source of controversial information (or links to it) especially from within Washington DC and the political establishment has now been reduced to a mega phone for the same agendas as the mainline Corporate news sources it once challenged.
Matt Drudge and his web site The Drudge Report were paramount in countering media disinformation while Trump was running for office in 2016. This helped his web site traffic hit record high traffic levels. Since then it has fallen over 45% and is steadily shedding viewers.
Traffic to the site has fallen by more than 45% from the previous year. Sure, it has fallen from record highs and that needs to be factored in but it’s not as if Drudge or those currently operating the web site didn’t watch this all in slow motion. They could have gone back to their roots and and previously successful format, but they didn’t care.
The speculation abound is that he effectively sold out. The links on his site are now no longer shedding light on alternative or controversial stories and instead are linking to mainline narratives pushed by the political establishment and big corporate media.
Matt Drudge appeared on the Alex Jones show in 2015 and spoke about the coming end of free speech and how Internet users have been put into “Internet ghettos”.
Watch the full Matt Drudge Alex Jones interview below:
“I don’t know why they’ve been successful in pushing everybody into these little ghettos, these Facebooks, these tweets, these Instagrams,” Drudge told Alex Jones Show viewers. “This is ghetto. This is corporate. They’re taking your energy, and you’re getting nothing in return…”. “This whole social media stuff is bogus,” Drudge added. “Facebook has 2 billion users? This is garbage, this is designed to demoralize the individual.” said Drudge.
“I have remained completely independent from all of them. All of them! I am not influenced by any of them. I need no traffic from Google. I don’t care if I get one traffic referral from Google, or Bing, or Yahoo, or any of these others. It’s always been that way. Now, if you think of that set up, how rare that is, because everybody is so hungry for referrals, for ‘likes.’ I don’t need to be liked. I don’t need to be liked at all. I don’t care if there’s a button right there at the top of Drudge saying ‘like’ or ‘dislike,’ ‘thumbs up,’ ‘thumbs down,’ it doesn’t mean anything. Now, I hope that you come! It doesn’t mean you necessarily have to like what I have up there. Now, where I’ve had a lot of successes, I’m getting people from both sides of the aisle….”
Drudge bragged that he “cannot be controlled” on the show:
“I can’t be controlled! I cannot be controlled! There are no interests here, but what I see as the world events, period! That is the truth of the situation.”
This appears to no longer be the case. What changed? Did he just start thinking about selling out because the free speech crackdown had become very obvious and dangerous to the future of his web site? Was he threatened and backed down? Blackmailed some how? Did he some how just decide to assimilate into the media machine out of fear of a crackdown? It’s all speculation at this point.
What isn’t speculation is how the coverage has changed drastically from that seen in the past, that much is obvious. This makes the usefulness of the site to people seeking an alternative view almost useless.